How do the media advertise the beverages?

How do the media advertise the beverages using social media?

 Sunday 19th January 2020

Beverages plays a very important role in media from ages as mass are influenced  by advertisements that attract .with its unique and different style of advertising and promoting the products. Whether it be a Rasna adv or Imperial Blue whisky .consumer love and gets towards those who can get heir attention towards the product. The future of social media, argues. Five "mega trends" are set to shape the social-media arena, the report says: personalisation; changing technology; authenticity; transparency and social responsibility, and democratic learning.

Lets see how social media advertise beverages

Advertising alcohol on social media

In many countries, alcohol advertising on traditional media channels has been outlawed completely. In countries such as Malaysia and Thailand, alcohol advertisers get around this rule by sponsoring music and sporting events In Sweden, alcohol advertising is banned from radio and television but is still legal in print publications if the alcoholic beverage does not exceed 15 per cent alcohol by volume and 20 per cent of the advertisement's surface includes warning text about the harmful effects of alcohol. 

Jack Daniel share his products on Facebook and Twitter showing certain randam pop ups these could also be a good reach to the people who beeds and also for bad because previously social media familar were mostly 14 - 30 years age but now they are all age of people consuming information.

Example of of social media campaign.

Advertising energy drinks on social media

Energy drink monster energy has signed Indian all-rounder Harik Pandya as it's face in India. Koffeegate seems to have released Indian all-rounder Hardik Pandya from Its clutches, as He becomes the first Indian athlete to be signed by global energy drink brand Monster Energy.This is Monster Energy first cricketer partnership globally. Pandya, known for his aggression on the cricket field, and unabashed confidence and irreverent attitude off the field will be the face of the brand in India

Celebrity endorsement:  The Monster drink of "Hardik Pandya"

          Celebrity product endorsement

  

Advertising Soft drinks on Print (newspaper) v/s social media

80s Campa soft drink famous drink which created a huge impact in the minds of customers. (THEN)

Social media  (NOW)

Media really has helped not only the company owners but also the customer reach out and connect with different products and peoole.